| Pub. Date | : Jan, 2024 |
|---|---|
| Product Name | : The IUP Journal of Computer Sciences |
| Product Type | : Article |
| Product Code | : IJCS030124 |
| Author Name | : Naveen Kumar R, Pavithra R, Yuvaraj V and T Muthu Kumar |
| Availability | : YES |
| Subject/Domain | : Management |
| Download Format | : PDF Format |
| No. of Pages | : 14 |
India is embracing 'smart tourism' by leveraging technologies like Internet of Things (IoT), artificial intelligence (AI), big data analytics, mobile apps and augmented reality (AR) to provide personalized experiences for visitors. This technology revolution is transforming India's tourism industry, but challenges such as cyber security and cultural authenticity remain. An empirical study reveals significant connections between positive perceptions of AI, AR and technology's role in ecofriendly initiatives and sustainability within smart tourism. This study looks at future where technology seamlessly blends with India's unique tourism offerings, creating unforgettable experiences, while ensuring responsible and sustainable development. The analysis reveals significant correlations between respondents' opinions regarding various aspects of smart tourism such as AI integration, AR usage, technology in ecofriendly initiatives and sustainability. These technologies improve crowd management, resource optimization and visitor experience, transforming tourism perception and engagement.
In the contemporary landscape of tourism, India is actively adopting 'smart tourism' strategies, utilizing cutting-edge technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data analytics, mobile applications and augmented reality (AR) to redefine visitor experience. This technological revolution holds the potential to reshape India's tourism industry, offering personalized and immersive encounters for visitors. However, amidst the transformative benefits, there are notable challenges, particularly in the realms of cyber security and preservation of cultural authenticity. This study aims to explore and analyze these dynamics, shedding light on the significant
Smart tourism, Tech transformation, Personalized travel, Heritage enhancement, Sustainable growth, Responsible development